this is bold

(if you cant see the video box below, click here. but if you are in mainland china where youtube is blocked, i am sorry.)

i am not going to tell you what it is; the fun part is to figure it out by yourself.
if you want a hint, it is in the credits below.

Agency: Saatchi & Saatchi, New York
Creative Director: Gerry Graf
ACD/Copywriter: Chris Beresford-Hill
ACD/Art Director: Nick Spahr
Copywriter: Michael Illick
Art Director: Dan Lucey
Client: TBS