analysing gaga ‧ 分析 gaga

gaga born this way shoulder
re: gaga born this way shoulder (haha)
re: gaga born this way shoulder
gaga 正在做什麼? 可謂 'plan this way'

1-gaga 的計劃是什麼?
gaga正在將所有pop icon 的references全用在自己身上,將以放大和變得更誇張,務求達至洗腦式效果。以born this way為例,到頭來你看見金髮齊frindge,你不再想起雪兒cher,而是想起gaga;當你看見門牙分開,你不再想起madonna,而是想起gaga;當你看見一雙白手襪在剪影中跳舞,你不再想起michale jackson,而是想起gaga。就像她以往的mv,當你看見latex物料,你不再想起grace jones,而是想起gaga(telephone);當你看見白衣處女look看著鏡頭流淚(bad romance),你不再想起britnes spears,而是想起gaga......事實上,再以「gaga 有沒有抄襲誰和誰」來評論她是沒必要的,因為她要用盡所有你見過的pop stars的 reference為止,然後對你進行洗腦。
analysing gaga ‧分析 gaga
2-進行洗腦的方向?
將所有pop icon 的reference全用在自己身上,放以放大和變得更誇張,而方向就是 make it abject, make it hysterical。誇張的方法有許多,你在鏡頭前吃蜘蛛也可以是誇張的,但她的方向是羞恥和側目,沒有讓受觀感到有點尷尬、不太舒服和側目,她不會放手。她知道自己不能賣靚,不能賣唱功(不是她不懂得唱,而是唱得比她好的大有人在,而且她知道唱得好不等於會紅,有人談論才會紅。事實上,她以自己唱得比madonna好而引以為榮)將生牛肉放在身上、在舞台上噴血、跟十五位穿高跟鞋的男人群交,歌詞大唱 'i want your disease' ......好去表演一種瘋性,羞恥和瘋性,是她的大前題。
analysing gaga ‧分析 gagacher雪兒
3-題材?
在born this way 中,她的宣言總是關於「性開放、肉體開放」;其實這是必然的,每一個年代的diva也一定要以這題材作為大前題,高唱 i am toxic的全裸britney、玩s&m的madonna、打女同性戀旗幟的christina aguilera、用雙手蓋著胸部的janet jackson......因為性開放,支持所有性別、性向、性癖,是diva的的本質。gaga在這題材上並無新意,但她一定要這樣做,因為diva一定要行這條路,行這條路的才叫diva。
有趣的是,關於這題材的宣揚,她一直以來只是暗暗在做,例如在訪問說說自己喜歡男同性戀者,想得到他們云云,但在歌曲中,她並沒有豎立鮮明的旗幟,看她的單曲名稱,全是'telephone' 'bad romance' 'poker face' 'paparazzi'——她起步的主要題材是fame名氣,所以她要宣告自己是fame monster。直至今次,終於有了宣言式的phrase——born this way,這是她進入第二階段的鮮明分水嶺,她要開始搞manifesto(宣言);因為每一位diva都需要搞manifesto。
analysing gaga ‧分析 gagamadonna
4-一句讓你緊記的phrase?
流行曲的重要原素是phrases,就像like a virgin, justify my love, that's the way love goes, oops i did it again......關於這一點,gaga小姐當然知道,所以我一直不明白為何她不搞這些(如果要你立即要說出一兩句可以開口唱的gaga 歌曲詞組,你竟發現自己哼不出來),直至born this way,恍然大悟,原來她根本不是要你記得她的歌,而是要你記得gaga這個人,到達現在的第二階段,她才玩這些,是一種決心和部署。(事實上,直至born this way,我才敢公開分析她,就像看一個人有沒有計劃,要看其第二步,而不是第一步)
analysing gaga ‧分析 gaga
哦,我不是喜歡gaga的,也不是不喜歡她,就像我不能說我喜歡或不喜歡andy warhol;他們的存在不是要我喜歡,或者不喜歡,對我來說,他們是一堆幫忙分析世界分料(material,data)的references。因為在他們體內,我們看到的是群眾,一種集體意識(collective consciousness)。

11 comments:

NYL said...

原來佢做嘅所有野係咁well-planned@o@
的確Gaga成功地喺短期內將自己推上top icon嘅地位。
G你分析得好好!

Anonymous said...

the topic should be 分析lady gaga背後群臣先arm
i think haha

卓韻芝 Cheuk Wan Chi said...

ok啦,gaga is a corporation anyway

Anonymous said...

緊有一樣hit中你....受眾才那麼廣~

ka u said...

In an interview she did with Anderson Cooper, she called herself an performance artist not a singer. There is nothing she will put on her body without knowing the concept and reference behind it. She really gain my respect considered how much energy she has to put into each appearance whether on stage out eating in a restaurant.

michael t. said...

Its more like analysing hau of gaga more than gaga herself
She should really thank akon for giving her so much from the start
But she does really a genius
Look at her Anderson Cooper interview.... how she controls the papparazzi...

michael t. said...

Typing mistake : haus of gaga

sammy said...

After watching the interview from 60 minutes&reading your analysis,
i started to understand how she got so famous.
As Gaga said,one of her greatest artworks is the art of fame.She's a master of the art of fame.

卓韻芝 Cheuk Wan Chi said...

huh? that 60 mins interview is all about anderson cooper and gaga flirting with each other and nothing else, babe.

valentina said...

your point to compare gaga with warhol is great, it gives me the hint to see who is gaga and who we are.

Anonymous said...

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Taking a fеw minutes and actual effοrt to makе a good artіcle… but ωhat can I saу… I hesіtate a
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