50 cars or 1 bus?

( sorry for not updating my blog for a week, i was very busy dealing with the art class homework. thanks for the stunning 460+ comments in my last thread. seems you love this little Q&A thing, huh? i might keep on. or might not... lets go with the flow. thanks again.)

ok, here you go, my new favorite agency--> Acne Advertising.

50 cars or 1 bus?

Every day thousands of Swedes drive to the airport. In order to get them to take one Flygbussarna bus (to pick an environmental-friendly way), Acne created this.

this is what i think is creative, naughty powerful AND meaningful.

some more case studies from Acne:

biggest dice on earth

2 men in 1 box

can you imagine how happy the Acne creative team were when these crazy ideas popped up into their mind? bet they had literally laughed for 30mins for that. ha.